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Study Marketing in UK

 

Summary

Marketing is a major in every university. What is it like to study Marketing? Marketing is a field with a low barrier to entry and a wide range of career options. How can students successfully break through? Welcome to Maxway Education for more information.

 

Marketing

  • Marketing is a degree that requires one to make a name for oneself. It is not a major that gives one a certificate after graduation and a minimum salary when entering the industry.
  • Marketing courses in universities generally include Marketing Research, Consumer Behaviour, Marketing Communications, Event Marketing, Public Relations, etc. However, the concept of machine learning to personalize advertising has been around for more than 10 years. Machines have already increased the cost of Marketing Research and the ability to master Consumer Behaviour beyond your imagination. The ads you see on Facebook, Instagram, YouTube, etc. have changed with your search behavior. They are all the result of the cooperation of computer engineers, computer scientists and data scientists. Compared with the Marketing Research taught in Marketing, the speed of machine data collection is faster and the sample size is larger! FMCG (Fast Moving Consumer Goods) companies that really hire Marketing Research require mathematics, not a Marketing background.
  • In the real world, Marketing is a company's money-burning department. To burn money, you have to know who to burn it to, when to burn it, how to burn it, and how much to burn. Marketing must have money to burn and return to customers! To do marketing that returns to customers, Event or PR Marketing with spokespersons is one type, but more often it needs to be coordinated with Digital Marketing or Social Marketing. There are so many platforms now, and the content technology requirements are broad. Writing, shooting, recording, and editing all require different talents, not to mention the operating technology of the advertising platform. Looking at the 8 major marketing and advertising design courses in Hong Kong and overseas, it is completely paper talk, because most of them teach writing, shooting, and editing, and they have to teach them separately! But in fact, the platform now requires you to produce a new video every 7 days. At this speed, it is difficult for you to ask a performing arts academy expert for each project to shoot a shocking film every week and make 200,000 yuan a month!
  • Therefore, Maxway Education strongly recommends not to study a marketing degree that only teaches filming and editing and a bunch of theories. Xu Fei's parents have a network in the film industry. These courses teach you to use the best equipment to shoot the best films, but now marketing requires much more than this. If what you learn is only appreciated or used by a small number of customers, you will easily feel that your talent is not appreciated or is not being used.
  • In fact, film editing has reached the point where many graduates say they know how to operate advertising platforms, but very few graduates know how to operate advertising platforms. They will only say that the course does not teach it, but in fact, just like film editing, advertising platform operations can be taught by yourself for free, and it is just a classmate. Do less part-time, and never think about the business concept of returning money and returning customers. At the same time, the marketing figures are very transparent. It is easy for customers to know whether your film is a real thriller or just a boast?
  • Maxway Education recommends that students studying marketing should learn by doing, and take on writing, filming, recording, and editing jobs, and save a portfolio. Upwork , Fiverr , Top Tal , and Tongal are all freelance platforms, and there are very few marketing talents who can speak Chinese.

 

 

Study Marketing

Marketing companies charge fees based on the platform, as each platform has different content requirements. The types of work are as follows:

 

Youtube Marketing

Many university Marketing or advertising design courses focus on teaching filming. In recent years, many graduates from different majors have said that they learn filming and editing by doing their own projects, but filming is easy, but traffic is difficult. It is not enough for you to study a degree that only teaches you how to use the best equipment to shoot films, because the platform requires that films be released on a regular basis every week. You have to learn to shoot films on your own to make ends meet, time and equipment, and learn advertising platform operations and script writing, raw images, lip sync and other techniques. After mastering several sets of editing and post-production skills, the school also teaches Adobe. Learning Mid Journey by yourself is the best way! There are naturally many good choices after graduation!

 

SEO (Search Engine Optimization)

SEO is to use sound, images, pictures and text to let search engines use your materials to meet the audience's requirements. Customers who buy SEO services get free and high-quality traffic, and customers or marketing companies can continuously produce and update high-quality and needed content according to user feedback. SEO requires diverse talents and familiarity with the industry. It is best to accumulate networks and experience through freelance during college, which will complement what you learn in a marketing degree.

 

SEM / PPC (Pay Per Click)

SEM is a one-time job where customers pay to buy keyword traffic. Marketing companies need to select and classify keywords, write advertisements, etc. The technical and content requirements are low, and the traffic is getting more and more expensive. Marketing companies collect money to meet with customers every month, but Effort is only once! In addition, if the customer asks the marketing company to improve the advertising effect, it will say that the only action is to pay more to buy keyword traffic. The more traffic, the more customers will get. As for how much more money is needed to buy 5% more, customers will have to invest money to know! Really. The marketing sector is deep, low in interest, low in technology, but makes money quickly.

 

Facebook/Instragram/Tik Tok Marketing

What these platforms have in common is that they need many customers, fast turnover, short and precise commercials, and a complete Live Stream package. It is best for students to work part-time at a specific Digital Marketing firm because it is easier to understand customer and platform requirements and what industry requirements they can answer. What kind of content will generate traffic and other issues that can help you find a job? Of course, the Marketing course cannot teach these, but the most important thing is that many graduates in the same class do not know.

 

Content Marketing

Producing content requires more local contacts and industry knowledge than operating on the above platforms, and it should be very valuable. Unfortunately, at the speed required by the current platforms, it is very difficult to make money by only producing single text content. It is recommended to learn to produce audio, video, and picture content at the same time, or learn the technical areas of Marketing and focus on Content Marketing work in certain industries.

Marketing that is purely speculation and translation can already be done by machines. It is not marketing. Freelance marketers of this level usually stay for a maximum of 2 years before returning to work part-time. If you can make a lot of money just by writing, and write better and eye-catching words than machines, you must be a very sensitive genius!

 

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